A registered practice, sharpened into a focused Salesforce specialist.
Digital Workers (Proprietary) Limited is a South African company registered in 2026. Under founder and director Lance Hamel, more than 12 years of hands-on Salesforce delivery experience has sharpened into a concentrated, independent Salesforce delivery practice — not a new entrant finding its feet, but an established practitioner applying decades of focus to a defined specialism.
Lance leads delivery day to day, drawing on years spent inside Marketing Cloud, Data 360 and Loyalty Management implementations — configuring and migrating these platforms directly, not managing at a distance.
Every engagement delivered by practitioners who have configured and migrated these platforms themselves — never a graduate bench
Salesforce delivery experience under founder and director Lance Hamel
Engage us directly, or embed us as white-labelled Salesforce delivery capacity behind your own agency or SI
How the team is structured
Core team
Lance Hamel leads every engagement directly, holding client relationships and delivery accountability from scoping through hypercare — working with a standing core team of Thulani Nzuza on quality engineering, Pratik Munot as technical solution architect, and Ash Hamel on design and communications, who carry through from one engagement to the next.
Specialist sub-contractors
Vetted Salesforce specialists are brought in for specific platform depth — Marketing Cloud, Data 360, Agentforce — scaled to what an engagement actually needs.
Strategic partners
Longer-standing partner relationships extend what DW can cover for clients who need broader capability alongside Salesforce delivery.
Meet the core team
Thulani Nzuza
Head of Quality Engineering
Thulani leads quality engineering across Digital Workers' delivery, building the test coverage and release discipline that let sprint-based work move fast without breaking production campaigns, data flows, or agent configurations. Every migration and build is held to the same standard before it reaches a client's live environment: proven, not assumed.
Ash Hamel
Marketing Consultant
With a BA in Creative Brand Communication, Ash runs the website, socials and does visual and written design for the company. His attention to detail and pattern recognition skills make him the ideal designer and UX consultant.
Pratik Munot
Technical Solution Architect (TSA)
Pratik is a Salesforce Technical Solution Architect (TSA) and 15x-certified Salesforce professional, with certifications spanning Sales Cloud, Service Cloud, platform development and sharing-and-visibility design. On Digital Workers engagements he owns technical solution design end to end — translating business requirements into a coherent architecture across the whole Salesforce platform, not a single cloud. A long-standing Salesforce community evangelist and mentor, he keeps designs pragmatic, standards-aligned and built to scale.
T.B.
Product Owner
T owns the backlog on Marketing Cloud and MC Next engagements, turning campaign and journey requirements into scoped, sprint-ready work. Sitting between the client's marketing team and the build, T keeps priorities honest — protecting live sends while the platform underneath them changes, and making sure what ships each sprint is what the business actually asked for.
Pawan Kumar
Software Engineer
Pawan builds and migrates across the platforms Digital Workers is built around: MC Next journeys and automations, Data 360 ingestion and unification rules, and Agentforce configuration and grounding. Hands-on with the build itself rather than one step removed from it, Pawan is usually the person turning a design into working configuration inside the sprint.
Niraj Shukla
Marketing Cloud Solution Architect
Niraj designs the target architecture behind Marketing Cloud and MC Next engagements — mapping legacy journeys, data extensions, and integrations onto the new platform before a single build task starts. That upfront design work is what keeps a migration cutover boring: no surprises, no broken sends, no rework discovered mid-sprint.
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